BRAND ACTIVATION EXECUTIVE

Job Title: BRAND ACTIVATION EXECUTIVE
Reports to: HEAD OF BRAND ACTIVATION
Location: BOURNVILLE, BIRMINGHAM/REMOTE WORKING
Function: MARKETING
Job Type: PERMANENT

About Grenade

Grenade is an international active nutrition and lifestyle brand, which has grown rapidly since its launch in 2010.   Driven by its strong branding, distinctive products, and highly innovative approach, Grenade has made an explosive impact in the FMCG Industry.

As a market leader, Grenade sells a range of nutritional products, both B2B and B2C, including its signature protein bars and shakes. Grenade has been included in the Sunday Times Fast Track Top 100 for the past three years running.

Do you want to be part of the Grenade Team?

We are looking for a naturally proactive and organised Brand Activations Executive, joining the Grenade Brand Marketing team responsible for planning and executing the brand activations calendar. This role will be integral for bringing to life two key Brand Activation channels - Event Activations as well as Partnerships and Sponsorships (alongside the Influencer Marketing Manager). 

Brand Activations will include Consumer events, brand stunts and integrated marketing campaigns, with aims to drive brand awareness, creating memorable & disruptive activations and bring our products and brand to life in creative and innovative ways. This role with have a predominant focus on the business’s core UK market, whilst lending a level of support and ensuring clear communication with key international territories to deliver best practice and consistent quality execution.

Joining Grenade’s high-performing team, during this period of growth and brand expansion, promises to offer a unique and motivating working environment, with highly rewarding opportunities for personal and professional development.

How You Will Contribute

  • Plan, coordinate and execute IRL activation to drive brand awareness to engage our target audiences – main focus on UK activity, whilst supporting key international territories to implement consistency and establish ‘best practice'.
  • Activation of Brand Partnerships – consisting of regular partner communications, clear short, mid and long term activation planning, project management and execution.
  • Establish and maintain relationships with vendors, sponsors and partners to secure for planning and execution of activation calendar.
  • Provide on-going analysis & reporting on partnerships & events, with focus on developing a clear learnings toolkit for future activity.
  • Ownership and management of project budgets, ensuring cost-effectiveness and adherence to financial constraints
  • Collaborate with rest of brand team to ensure that the internal awareness of the campaign is raised to ensure maximum cross-channel amplification. 
  • Have a finger on the pulse of both FMCG and fitness space to ensure up-to-date trend knowledge. 
  • Support wider brand team in building out timeline for brand campaign calendar. 

 Person Specification

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Proven experience with marketing campaigns, events or other marketing fields within the FMCG or related industry.
  • Ability & willingness to travel to brand events across the country is required, working weekends will also be required on occasion.
  • A strong understanding of the marketing mix and integrated marketing plans.
  • Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners.
  • Strong understanding of social media platforms and influencer landscape.
  • Knowledge of the fitness industry is beneficial.

          The Package

          • Incentive Plans
          • Flexible Working Approach
          • 25 days annual leave + bank holidays
          • Birthday Day off
          • Private Medical Insurance for you and your family
          • Life Assurance
          • Accident Protection
          • Contributory Pension Scheme
          • Enhanced Maternity and Paternity Pay
          • Huge Staff Discount on products
          • Recognition Awards
          • Study Support Programmes
          • Subsidised on site Nuffield Gym, Restaurant and Cafe
          • Free on-site parking
          • Employee Assistance and Well-Being Platforms
          • Entry to Cadbury World and discounts for friends and family

           

          APPLY HERE