Earning our stripes with the armed forces

With a brand name like ‘Grenade’, the military has always been part of our DNA... 

Back when Grenade first launched in 2009, the product that started it all was Thermo Detonator – a unique sports supplement to help power people through workouts and ‘Declare War on Fat!’. Designed in the iconic shape of a military-style grenade, 10% of our first year profits even went to military charity, Help for Heroes.  

Ever since, we’ve been entrenched with the military, working closely with armed forces around the world on the development of new products, and through the influencers we work with and the partnerships we activate. Our products are even available through military barracks around the UK. 

Intrigued? Here’s a quick list detailing a few recent military collaborations that we’ve been working on. 

Who Dares Gyms 

In June 2021, just a month after finishing active duty within the UK’s Special Boat Service, a former Special Forces soldier (who we can’t reveal for safety reasons!) opened a ridiculously cool military-style shoreside gym in Bournemouth. Naturally, we were keen, and became Who Dares Gyms’ official nutrition partner.  

Dubbed ‘the UK’s answer to Venice beach’, nothing like it has ever come before, featuring a range of high-end exercise equipment – everything beginners and pros could want to exercise mind, body and soul. 

Running through the summer, Who Dares Gyms offers a range of classes for the public, ranging from mindfulness to self-defence, and uniquely, is led by distinguished Royal Marine officers and elite UK Special Forces. More info here! 

The Sentinel Row - Record-breaking Atlantic adventure! 

When former SAS army veteran Ian Rivers approached us about a never-before-done challenge to row the Atlantic the ‘wrong’ way round (from west to east), without GPS and using only the sun, stars and a sextant to guide him, our poker chips were IN. Fuelled by our low sugar, high protein goodies – Ian is currently rowing solo over 3,100 nautical miles from New York to the Isles of Scilly, due to finish in September 2021. ELITE! 

Such is the difficulty of this former SAS soldier’s task, nobody has ever managed to complete it before. Read about why we believe he’ll be the one to do it here. 

Grenade and Be Military Fit 

Passionate about performance nutrition, earlier this year we announced a partnership with Be Military Fit - Europe’s largest outdoor fitness operator and leader in human performance programming.  

Co-owned by former SAS soldier Bear Grylls, we’re now working to boost the government’s anti-obesity campaign, combining our nutritional know-how with BMF’s outdoor exercise expertise. 

With BMF’s human performance programme originally devised to improve pass rates of those taking part in army fitness selection tests, those joining will learn everything about nutrition, physical fitness, psychology, health, and wellbeing. Sessions will also be led by their trained experts – many of whom are ex-armed forces! Read more here.